Marketing tips for therapy practices

Social media marketing strategies for occupational, physical, and speech therapy practices.

For therapy practices, an effective social media presence is about far more than posting pretty graphics. It is about building trust with families, educating your community, and making sure that when someone needs occupational, physical, or speech therapy services, your practice is the one they find and choose.

Below you'll find practical tips on content, Google Business, short-form video and consistency, written by a licensed occupational therapist who creates marketing for therapy practices.

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How Often Should a Therapy Practice Post on Social Media?

How Often Should a Therapy Practice Post on Social Media?

How Often Should a Therapy Practice Post on Social Media?Courtney Lynn
Published on: 06/10/2026

3 to 4 posts a week on one platform. What Buffer's study of 2.1 million Instagram posts found, plus a weekly rhythm a busy therapy practice can keep.

how often should a therapy practice post
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